EVRYTHNG, the Product Cloud managing digital identities for the world’s consumer products, today announced it has partnered with Arianee, the blockchain-based digital identity standard for all valuable goods. Together the companies bring an unprecedented layer of verifiable ownership, authenticity, and connected services to protect product owners in the fight against counterfeits. EVRYTHNG and Arianee make it possible for apparel and luxury brands to deliver digital proof of authenticity and end-to-end traceability of every product’s journey from the factory to the consumer to secondhand markets. 

See full article here: https://evrythng.com/evrythng-and-arianee-partnership/