Bruce’s experience comes from over 20 years in the technology industry working in a wide variety of different technical, business and corporate roles.
Bruce started his career in 1996 working at Texas Instruments’ semiconductor fabrication facility in Dallas, Texas on the fabrication of a revolutionary micro electro mechanical system technology for digital image projection (DLP). After increasing the yield by three fold he moved into a Business Development role in the DLP Product Marketing team.
In 2001, Bruce joined ARM holdings’ strategic marketing group as the Segment Manager responsible for developing the market, the partner ecosystem, and the product development roadmap for ARM’s imaging product line. After one year, he was put in charge of the entire segment marketing team. During his time running the group, ARM’s unit shipments increased from c.100 million to over two billion.
In 2005, Bruce moved under the CFO as VP of Investor Relations to create an Investor Relations group. In this role, he developed a deep understanding of the investment banking community, the financial markets and their requirements, as well as an extensive network. In 2007 he was ranked as one of the FTSE 250’s top three IR managers.